Long-Term Agreements Signed with Three Major Labels Universal Music Sweden,
SONY BMG Sweden and Warner Music Sweden
VANCOUVER, British Columbia, June 10 /PRNewswire-FirstCall/ -- Destiny
Media Technologies (OTC Bulletin Board: DSNY) is pleased to announce
expansion into Europe with new agreements signed with SONY BMG Sweden,
Universal Music Sweden and Warner Music Sweden. These major labels will
utilize the Play MPE(R) digital delivery system to send their releases to
European radio broadcasters as well as press, media and other music
industry recipients.
"We have been actively testing the Play MPE(R) System and it has proven
itself as the best digital delivery tool to meet our needs," stated Niklas
Rune, Radio Marketing Manager, Universal Music Sweden. "Our clients are
embracing digital delivery and they love the Play MPE(R) System. It is the
answer for us to digitally delivery our releases to people that need it
now."
"Play MPE(R) is the perfect solution for us here at Sony BMG Sweden,"
said Joakim Johansson, Head of Radio and Video Promotion for Sony BMG
Sweden. "It has streamlined the way we send out our music to our clients.
It is simple and secure and provides our radio clients all the tools they
need."
"Digital delivery is the way the industry is moving and Play MPE(R)
makes the transition from CD to digital an easy step for our customers,"
commented Jenny Palmquist, Broadcast Promotion Manager, Warner Music
Sweden. "It is a one-stop shop for our broadcasters and with the success it
has had in North America, we are confident the results will be the same
here in Europe."
"Play MPE(R) is excited to be working with these labels in Europe.
Having three of the four majors collectively using the Play MPE(R) System
is a testament to the success of our product. Play MPE(R) is the standard
for digital delivery in North America and with recent expansions into
Australia, New Zealand and now Europe, we are confident we will become the
global standard as well," added Dean Ernst, VP of MPE Operations.
About Universal Music Sweden:
Universal Music Sweden is a subsidiary of Universal Music Group, the
world's leading music company with wholly owned record operations or
licensees in 77 countries. Its businesses also include Universal Music
Publishing Group, the industry's leading global music publishing operation.
Universal Music Group's record labels include Decca, Deutsche
Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island
Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville,
Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal
Motown Records Group, Universal Music Latino, Universal Records South, and
Verve Music Group as well as a multitude of record labels owned or
distributed by its record company subsidiaries around the world. The
Universal Music Group owns the most extensive catalog of music in the
industry, which includes the last 100 years of the world's most popular
artists and their recordings. UMG's catalog is marketed through two
distinct divisions, Universal Music Enterprises (in the U.S.) and Universal
Strategic Marketing (outside the U.S.). Universal Music Group also includes
eLabs, its new media and technologies division; Bravado,
its merchandising company; Twenty-First Artists, its full service
management division; and Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and
communications company.
About SONY BMG Sweden:
Sony BMG Sweden is an affiliate of Sony BMG Music Entertainment. Sony
BMG Music Entertainment is a global recorded music joint venture with a
roster of current artists that includes a broad array of both local artists
and international superstars, as well as a vast catalog that comprises some
of the most important recordings in history. SONY BMG MUSIC ENTERTAINMENT
is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of
America.
About Warner Music Sweden:
Warner Music Sweden is a division of Warner Music Group (WMG), the only
stand-alone music company to be publicly traded in the United States in May
2005. With its broad roster of new stars and legendary artists, Warner
Music Group is home to a collection of the best-known record labels in the
music industry including Asylum, Atlantic, Bad Boy, Cordless, East West,
Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc,
Sire, Warner Bros. and Word. Warner Music International, a leading company
in national and international repertoire operates through numerous
international affiliates and licensees in more than 50 countries. Warner
Music Group also includes Warner/Chappell Music, one of the world's leading
music publishers.
About Play MPE(R)
With over 21,000 users and over 83,000 songs from more than 1,000
record labels, including Universal Music Group, EMI Music Group, Sony BMG
and Warner Music Group, Destiny's Play MPE(R) system is the most widely
used digital distribution system available to the recording and radio
industries. Play MPE(R) is a secure distribution system that features
state-of-the-art encryption to protect content while delivering high
definition audio to users in radio, marketing and media. A powerful
promotional tool, Play MPE(R) also allows record companies to distribute
video, text and graphics including music videos, CD covers, credits,
lyrics, promotions, and other content. More information on Play MPE(R) can
be found at http://www.plaympe.com
About Destiny Media Technologies
Destiny (http://www.dsny.com) is a software development company which
provides tools that some of the world's largest media companies use to
distribute their content on the Internet. Products include Play MPE(R),
Clipstream(R) and Radio Destiny(TM).
Safe Harbor Statement
"Safe Harbor" statement under the Private Securities Litigation Reform
Act of 1995: This release contains forward looking statements that are
subject to risks and uncertainties, including, but not limited to, the
impact of competitive products and pricing, product demand and market
acceptance, new product development, reliance on key strategic alliances,
availability of raw materials, the regulatory environment, fluctuations in
operating results and other risks detailed from time to time in the
Company's filings with the Securities and Exchange Commission.
Contact: Steve Vestergaard
CEO of Destiny Media Technologies, Inc.
+1-604-609-7736, ext. 222, steve@dsny.com
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